The Centre for AI in Medicine officially launched this month. Ahead of the launch, it was important that we create a visual identity for the centre – a logo.
Although logos often appear simple, an effective design must do a surprising amount of work, both aesthetically (for immediate appeal) and conceptually (for longevity).
We chose to collaborate with designer Ian Paget, who runs a company called Logo Geek. We hope you like what we came up with.
For any readers interested in design and how such projects come together, Ian has published a case study for the CCAIM logo on the Logo Geek website. He also made this video, which we are happy to share with you.